Keeping the Bay Area in Hot Water for 50 Years
Creative Energy stands as the Bay Area’s premier destination for hot tubs, fireplaces, and swim spas. With four decades of excellence, they’ve proudly served the Bay Area community through their acclaimed showrooms in San Rafael, Pleasanton, and San Mateo. Their commitment to quality and customer satisfaction extends to their online presence.
Objective
Creative Energy came to us with an aging design that was difficult for their employees to manage and update, not responsive, and lacking tracking and form storage to build up leads.
The West County Solution
Making Waves with a Conversion-Driven Website Transformation
The first step was to completely overhaul the design from the website itself to modernizing the logo. With a full page, bootstrap design we transformed the years of content and loads of forms into a fully responsive build that looked great across all platforms.
A continuing post-launch partnership means the work never stops for us- we are always looking to improve and rebuild sections of the site that need UX overhauls. By tracking all aspects of the site with heatmaps, analytics, and conversion tracking we continue to improve upon the design to drive sales and give users the services and products they are looking for quickly and effectively.
West County Net believes a site is a platform for conversions. This is why we built out fully manageable sections of the site, such as the clearance center, weekly and monthly specials, blog, review and testimonial platforms, a full-service center, and fully sortable product sections. Putting this all together provides an application level website to what would be a traditional brochure website.
In addition to building an unrivaled fully-responsive and conversion-based website, Creative Energy has partnered with West County for all of their digital and integrated marketing needs. West County has teamed up with Creative Energy to lead their SEO, SEM, email marketing, social media, and print efforts in order to remain a leader in one of the most competitive markets in the country.
Keeping the Bay in Hot Water Since 1979
Creative Energy provides the Bay Area with the highest quality spas, fireplaces and swim spas in the industry while maintaining the most knowledgeable, dedicated staff.
Blog
Content Creation for Every Stage of the Buyer’s Journey
Does this sound like you? Your website’s blog receives a lot of traffic, especially organic traffic from search engines. However, those users either leave immediately, before or after reading the blog post, or don’t convert at the same rate as other channel users. In this article, we will explore the different stages of the buyer’s journey/marketing…
