West County is proud to announce the launch of the newly redesigned Artemedica.com!
Artemedica’s History
When husband and wife team Dr. Victor Lacombe and Dr. Alice Chiang decided to merge their skills and create Artemedica, a “center of excellence where art and medicine meet,” they had both been practicing in Santa Rosa for over 10 years already.
With both doctors having years of experience and their own recognition in the community, it was important for each of them to have a strong presence on the web. Dr. Lacombe’s site had been active since the early 2000s, drawing in quite a bit of traffic.
Artemdica’s former SEO company opted to go with an approach that had separate domains for each part of Artemedica: Artemedica Spa, Dr. Lacombe’s facial and plastic surgery, Dr. Chiang’s ophthalmology, Artemedica Optica, and Dr. Z. Paul Lorenc’s body and breast surgery.
Developing a Strategy
The goal was clear: build one entity to contain and represent the expertise of each of the aspects of Artemedica. Artemedica’s online presence was hurt as a whole for a number of reasons: its traffic was split between five domains, its offices showed up as different businesses with different addresses, and there didn’t seem to be a comprehensive plan to manage all domains together.
As time went on and Artemedica turned out to be a successful endeavor—merging these different offices into one comprehensive business—the drawbacks of having five separate domains for one single business became more and more apparent.
West County had a different approach to this problem. We opted to move away from the five domain strategy and bring all of the sites together under one roof, much like the offices of Artemedica were doing.
The Results
We built the sites into a single domain, unifying Artemedica with a new design that keeps the brand intact. We kept 4 unique themes for the different offices, allowing users to easily identify each and navigate to the proper pages.
With a single domain, we could also manage SEO for all of Artemedica’s offices together and create a stronger presence on the web.
We organized the content structure to be user-friendly, allowing all of Artemedica’s pages to be found with ease. All of the information that the user wants is now readily available, right away. Written content on the site was revised, and content was added to develop underdeveloped pages.
Using a single domain also meant that we could rebuild the new website responsively, making sure all of Artemedica’s offices had pages that were mobile ready. No matter what device you view Artemedica on, it’s easy to use and looks great too.
The new Artemedica:
- Completely rebuilt in our custom WordPress theme
- Sleek, streamlined, modern design
- Fully responsive design
- Four themes in one: each office is unique but still unified
- Custom, rewritten content
- Fully customized blog
For more information on our Artemedica rebuild, check out our case study.
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